"Can packaging create strong emotions?" Our Partner and Creative Director Mirco Onesti will be answering this question during the conference on Emotional Marketing (www.cdvconference.it/eventi/emotional-marketing) organised by CDV Management. The event takes place on October 18th from 2.15 pm onwards at the Scala hotel in Milan.
"In an increasingly interactive world, packaging can capture attention through innovation, which doesn’t necessarily mean adopting digital solutions.
Starting with two case studies, we will talk about packaging as a communication tool that offers consumers not only information, but a real experience through the stimulation of different senses... and without having recourse to technology!", explains Mirco.
The Emotional Marketing conference focuses on strategies to optimize advertising investment and increase sales. The event will address the themes of emotional involvement, multi-sensory communication and satisfying consumer demand for emotional gratification.
For further information and registration: www.cdvconference.it/eventi/emotional-marketing