After it’s success at The Dieline, FAB and A’Design awards, our Wine Pouch (R)evolution project finished 2014 in style with two additional prizes: the Good Design Award from the Chicago Athenaeum Museum and How International.
Our ground-breaking graphic-structural pack was born as a research project with the intention of identifying a bag-in-box solution which challenged the low-quality perception of such products amongst discerning consumers. The design is based on a clever reinterpretation of a classic bordeaux wine bottle by means of an intriguing play of contrasting opaque and gloss materials. A glossy black pouch is wrapped in a seductive, opaque paper sleeve that defines the elegant and intriguing shape of the product. The graphic design and fine detailing plays a crucial role in supporting the high quality positioning of the wine. The contours of the bottle shape are emphasised with gold foil while the terroir of the wine is retold through the use of blind embossing and UV varnish to reproduce the specific shape of the vine leaf.
The combined effect of the visual and physical cues provides an valid alternative to the much loved glass bottle while also adding value to the consumption experience.