During the event dedicated to the issues of innovation, communication and sustainability for producers, consumers and the large-scale retail trade, we will address the theme of "Packaging and brand: an inseparable pair".
"To speak of branding in a practical and constructive manner? It is not only possible but also necessary. We will cover topics such as: Branding – the compass which directs packaging, between product, consumer and demand; the Consumer – beyond impressions towards empathy; Design – from personality to structure and much more related to the world of the packaging" explains Alice Tacconi, Partner and Managing Director of our agency.
For more information on the event click here.