The 11th Edition of the National Convention Top Marketing, June 25 – 26, was held in a charming 14th century manor (Hotel Castello di Casiglio), near Erba in the green heart of Como province. The event has become one of the most important fixtures on the Italian calendar, dedicated to marketing, communications and new sales strategies. The rich program included conferences, industry survey presentations and B2B meetings.
On the occasion, a hundred marketing directors met agencies, including ourselves, specialized in branding, social, direct and digital marketing, advertising, PR, promotions, design, events, market research and sales strategies. The event was proposed as a meeting point for participants but also provided an opportunity to get up-to-date on the evolution of each segment in terms of content, ideas and professional observations on trends.