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CIF | Household Care

Gel Tout en 1

Branding Design

Challenge

A restyling of the Cif Gel Tout en 1 range to increase the perception of premiumness and ensure the effective and direct communication of the main advantage of the product: a multi-use cleaner that’s double concentrated.

Solution

We employed bright white illustrations to indicate the variety of applications for the product. These clean illustrations contrast with the brilliant colours used to differenziate the two fragrances while flashes of reflective light and sparkles add credibility. A specially-created logotype gives a glossy dynamism to the new look.

The product’s key feature, its double concentration, is forcefully communicated by means of a large red panel that is clearly visible and leaves the consumer in no doubt as to its benefit in terms of space saving and value for money.

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