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Domestos | Household Care

3 in 1 Rim Block

Branding Design

Challenge

To develop the graphics for two new additions to the Domestos 3 in 1 toilet sanitizing range. The new products have a particular emphasis on fragrance: Golden Oriental and Silver Splash. Therefore, the design should provide a sensory experience while maintaining the credibility of the brand. 

Solution

We developed a distinctive design to characterize each of the fragrances. Golden Oriental features eastern motifs and focuses on a harmonious play of warm colours ranging from amber to gold. Silver Splash is distinguished by floral illustrations on a pink and silver background. In both cases the product is associated with a sensory image of water that creates movement. Essential information is strategically positioned around the Domestos brand, which is immediately identifiable by the consumer.

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