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Domestos | Household Care

Floor Specialist

Branding Design

Challenge

Domestos, a well know bathroom cleaning product, extends its powerful action to the whole house with the launch of the new Floor Specialist range. Aimed at European markets, including Turkey and Hungary, the innovative range of floor cleaners required packaging designs that are differentiated according to the positioning of the brand in each country.

Solution

Our design announces Domestos’ arrival in the floor cleaning segment with a clearly expressed and authoritative promise: Floor Specialist will kill germs, clean effectively and leave your floors fragrant and sparkling. The inclusion of a photograph of a scientist reinforces its “Specialist” positioning, while strong colour coding of each fragrance and the image of a sparkling floor completes the communication. Despite slight local market adjustments the designs are unified by coherent graphics that help create a consistent brand identity across eastern Europe.

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