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DOMESTOS | Household Care

WC Acti Blitz

Branding Design / Structural


Design adaptation of a toilet cage pack to contain two refills in a plastic blister. The blister shape and size had to fit within the existing graphic without interfering with the visibility of the Domestos logo or product identity. Ideally the new pack should also create movement on shelf. 


We were responsible for the technical development of the plastic blister and the adaptation of the graphics for the refill tablets. The new pack features an oval, thermorformed blister that we engineered to hold the refill tabs in an eye-catching, oblique position. Our design has optimized the space available and is both self-standing or can be hung from a hook. 

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