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Glorix | Household Care

Glorix Gel Relaunch

Branding Design

Challenge

Based on competitor analysis and consumer testing, Glorix decided that in order to stay relevant, they needed to add more sensorial aspects to their products. Already effective in cleaning, the new line of limited edition variants would come in two scents: Pink Flower and Lime.

Solution

Glorix packaging is typically focused on communicating effective cleaning through a variety of blues and strong typography. In order to differentiate from the existing products, we created a packaging system that is more visual, with more imagery, eye-catching colours, etc. The focus of the limited edition packages is on the presence of perfume and the added sensory experience to the original products. With the hard contrast between the dark background and the bold illustrations, the packages are interesting to see and communicative. The small variant name is on the right under the Glorix logo, a small detail, allowing the imagery to be the main communicator of the scent. The use of gold in the ANTI-KALK claim and on the borders of the Extra Perfume tells the consumer that this is a premium product. While the imagery is very bold, there is a high contrast between the Glorix logo and then illustrations, allowing it to still stand out as a main element without getting lost within the tropical leaves and respective elements.

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