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Matteo Correggia | Food & Beverage

Librottiglia

Branding Design / Product Design

DRINKS INT
GOOD DESIGN
HOW DESIGN
IF DESIGN
GRANDPRIX
MEDIA KEY
CREATIVITY INT.
DIELINE
ONE MORE PACK
CORE 77
RED DOT

Challenge

A wine to read or a book to taste? After years of debate about analogue vs. digital, we propose an alternative: oenological instead of digital!

Solution

 

Librottiglia is where great wine and literary pleasure meet. We conceived and realized this product in partnership with the Matteo Correggia winery. The characteristics of each wine are matched to a short story and a narrative genre to create a perfectly balanced oeno-literary experience based on the sensory impressions and scenarios imagined in the stories.

 

The range is distinguished by its original “label book”: a small, elegant book that serves as the front label of the bottle. Each story is illustrated with an intriguing image and attached to the bottle with a delicate cord. The cord converts the opening and closing of the book into a ritual and establishes a “common thread” that strengthens the identity of the coordinated product line. We also chose a textured paper stock to enhance the sensual, tactile aspect of the experience.

 

Three authors have contributed to this collection of exciting stories that accompany the wine selection.

The singer and writer Patrizia Laquidara is the author of “La Rana nella Pancia” (“The Frog in the Belly”), an intriguing fable which complements the uncommon personality of the red Anthos; a dry Brachetto with a surprising sweet bouquet.

 

“Ti amo. Dimenticami” (“I love you. Forget me”) by Regina Nadaes Marques, writer and cultural producer, is the story of a life changing love, as intense as the ruby red Nebbiolo Roero it accompanies.

 

“L’ omicidio” (“Murder”), by the journalist and satirist Danilo Zanelli, is a humour tinged mystery that blends with the fresh and light spirit of the white Roero Arneis.

 

Librottiglia will appeal to a discerning consumer who is attracted by a collectable product: adults who are passionate about wine and literature, who like to immerse themselves in a complete experience and enjoy a brief moment dedicated to themselves.

 

For more information: librottiglia.com

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