Mentadent Maximum Protection is an innovative range of toothpastes inspired by the action of flossing and mouthwash. In response to the popularity of its core products Mentadent decided to expand the range and add two new variants – Enamel Protection and Sensitive Teeth – aimed at achieving complete oral hygiene. The range required a coordinated yet distinctive packaging.
Each product is characterized by a differentiating and eye-catching colour coding printed on the inside of a transparent PET box. We devised a clear graphic and information architecture to ensure that the key actions of the variant are communicated in a direct and effective fashion. The intrinsically scientific character of the range is also emphasized and serves to re-enforce the professional nature of the products. Our designs for the new line of products have achieved high-impact on-shelf and have greatly improved brand recognition in store.