Reserved Area





×
Svelto | Household Care

Clean & Soft

Branding Design

Challenge

Design adaptation of a new dish washing product for the Italian market under the Svelto brand name. 

Solution

Clean & Soft is formulated to be tough on grease but soft on hands. In order to enhance the communication of the detergent’s key-benefit our design not only adapts the graphic for a new bottle shape but also features new illustrations, gentile typography and a complete re-working of the clean dishes image. We maintained the use of soft pastel colours when developing the second variant which has a lime and cucumber fragrance.

 

The resulting labels are elegant and integrate the various elements to tell the product’s story in an effective and convincing fashion. 

Share on

Other Projects


View All Work