Clean & Soft

Design adaptation of a new dish washing product for the Italian market under the Svelto brand name. 

Clean & Soft is formulated to be tough on grease but soft on hands. In order to enhance the communication of the detergent’s key-benefit our design not only adapts the graphic for a new bottle shape but also features new illustrations, gentile typography and a complete re-working of the clean dishes image. We maintained the use of soft pastel colours when developing the second variant which has a lime and cucumber fragrance.

The resulting labels are elegant and integrate the various elements to tell the product’s story in an effective and convincing fashion.