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Wall’s | Food & Beverage

Classic Ice Cream

Branding Design


The Wall’s portfolio of Klassiker (Classics) products boasts an important percentage of the ice cream market in Germany and Sweden. While the products are very well known they were not distinguished by a unified branded packaging system. 


We worked closely with the team of brand managers to complete this extensive restyling. The new graphics system reinforces the established nature of the brands while also giving the range a contemporary feel. A clear visual architecture unifies and harmonises the various elements of the range. The simplicity of the design exalts the key ingredients and places the product shot against a colour coded background. The range is extremely impactful and can be easily identified in freezer cabinets.

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