To create the brand, naming, and packaging for Funny Snack – a new addition to Algida’s Cucciolone ice cream snack range. The product is composed of three mini biscuit ice creams presented on a small portable plastic tray. This unique product proposition aims to attract attention with a tone and personality in line with the Cucciolone brand but should be more contemporary in appeal.
The name Funny Snack encapsulates the light-hearted nature of the product and sets the mood for this new entry onto the market. The brand logotype has been purposely styled to simulate the biscuit while the product is visualized in motion – rolling, dancing, smiling – having fun!
We chose a happy face emoticon to decorate the biscuits because of its relevance to a young and media savy audience and because it expresses the joyful spirit of this delightful and delicious snack.