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Wall’s | Food & Beverage

Cucciolone History

Branding Design


Cucciolone is an Italian ice cream snack which is adored by kids for its great taste and the fun cartoons printed on the biscuit. Over the years, we have been asked to work on the redesign and relaunch of the iconic Cucciolone ice cream biscuit snack by reformulating its humorous appeal while also communicating the quality and uniqueness of the product.


Our redesigns has always aimed to present the product in a distinctive, fun angle while retaining valued brand equities such as the warm yellow colour and an emphasis on the quality of the ingredients in order to both renew consumer engagement and reassure mums.
Not only packaging redesign, our work has been dedicated to a wide exploration of the brand’s personality in terms of logo restyling, illustration, joke style, characters, consumer activities and gift in pack ideas that have been developed according to the specific requests and objectives of the Client.

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