Altrapelle Medical Doccia Shampoo. Care and Freshness on Air.

Still partnering with the pharmaceutical group Difar for the creation of the new TV commercial for Altrapelle Medical.

From message definition to visual execution, Reverse supports the Difar group in designing the TV commercial to promote the new Doccia Shampoo Prevenzione e Difesa, formulated to gently cleanse skin prone to fungal issues.

With a tone of voice consistent with the brand’s positioning, the commercial highlights the product’s benefits through a reassuring and professional mood, enriched by simple and modern graphic elements. The use of these elements emphasizes the dual function of gentle cleansing and dermatological protection, distinctive features of Altrapelle Medical Doccia Shampoo.

“Collaborating with Altrapelle Medical is always an exciting opportunity. This project allowed us to fully express our team’s creative and strategic skills, delivering effective communication in line with the brand’s values,” says Alice Tacconi, Operation Manager at Reverse Innovation.

The campaign is scheduled to air on Discovery, Netflix and Prime Video in a 20-second format.

Discover the case study of another TV commercial.