Altrapelle Nutrisko. On air, a 360-degree effort.

Altrapelle, a brand of the pharmaceutical group Difar, has entrusted Reverse with creating the TV commercial for Altrapelle Nutrisko.

From copywriting to visual concept development and post-production, Reverse was fully involved in creating the launch TV commercial for Altrapelle Nutrisko, the innovative line designed for the daily care of dry and sensitive skin for both adults and children.

With a tone of voice aligned with the brand, the commercial highlights Altrapelle Nutrisko Moisturizing Cream through a clear and engaging mood, paired with dynamic graphic elements that emphasize the product’s benefits and its deep hydration capabilities.

“It’s always a challenge, but also a pleasure, to deliver a comprehensive project where, alongside the client, we oversee every aspect to develop it in detail and achieve the brand’s communication goals,” said Alice Tacconi, Operation Manager at Reverse Innovation.

The campaign is scheduled to air on Discovery, Sky, and La7 in a 20-second format.

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