Brand innovation is also knowing how to bring the brands that are so familiar to us, such as Carte D’Or, into a new reality. The tools at our disposal are, without doubt, related to packaging and graphic design, and thus, in general, to everything that makes up the visual identity of the product. But, as this project demonstrates, research into sustainable design and ecological packaging is also fundamental, as is the quality of the production of the photographic element, from shooting to retouching.
For Mochi and Macarons we handled all of this and the result is two top-of-the-range products that immediately evoke the worlds from which they were born. Mochi recalls Japanese haute patisserie, with a texture characteristic of the Rising Sun and golden touches to emphasise its premium positioning. The product, not always known outside Japan, remains in the foreground, on a refined white background interrupted by a golden band highlighting the brand and the name of the speciality.
Following in a very similar style to add consistency, there is the design system created for Macarons, again in shades of white and gold, with the product in the foreground plus an additional distinctive element: the composition of the original Macarons Carte D’Or, now made unique by the presence of ice-cream.
Coherent and evocative design system.