Let’s Work Together

Chupa Chups and Algida. A consistent design system across the two brands.

Algida and Chupa Chups. Two iconic stars join in the name of flavour sensation and fun to create three truly delicious mini ice lollies. For a co-marketing that is both cheerful and catchy and a design challenge, we have created a balance between the Chupa Chups brand style and the flavour of Algida.

Composizione con confezioni del ghiacciolo Chupa Chups su sfondo giallo con bambina
Composizione con confezioni del ghiacciolo Chupa Chups su sfondo azzurro con bambino

A new and delicious product specifically invented for the kid’s market target. To illustrate the deliciousness of the new range of popsicles in the shape of the iconic Chupa Chups, we have created a fun, colourful branding look with a central focus on flavour and enjoyment. To boost this exciting co-marketing enterprise, which is also safe for children, given that the products are gluten-free and contain natural flavourings, we have chosen to give importance to colour and ingredients.

On the packaging design, in particular, the explosion of Chupa Chups flavour breaks into the world of ice lollies and Algida with a coherent design solution across the range, emphasising the variation and unique experience of an unprecedented product. An essential aspect of the task required creating a visualisation of the product from scratch through illustration and photographic retouching.

Discover our case histories in the world of ice-cream, and our expertise that never stops growing, project after project.

Logo Chupa Chups Ice Cream Algida e bambine che fa fanno la linguaccia
Confezioni del ghiacciolo Chupa Chups viste dall'alto che formano pattern su fondo giallo. Graphic Design di Reverse Innovation
Confezione del ghiacciolo Chupa Chups Fragola su sfondo rosa e bambina che salta

Taste and sympathy are at the fore.

Confezione del ghiacciolo Chupa Chups Limone su sfondo giallo e bambina che usa skateboard
Ghiacciolo Chupa Chups su sfondo azzurro e bambina che salta

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To find out more about this project or others contact us and we will be happy to tell you more about it.