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Menarini. Three packaging design projects with a medical approach.

Minor daily discomforts that can be resolved with targeted and effective products. Menarini launches Enantyum liquid, Refluzero and Estendia with Reverse supporting them through a design studied to enhance the practicality and quality of each solution, making it easily recognisable to its core target.

Confezione RefluZero su sfondo verde, con ragazza al centro e simbologia concettuale sullo sfondo
Composizione con confezioni di Estendia, graphic design Reverse Innovation, su cubi e sfondo cerde

Refluzero, Enantyum liquid and Estendia are two over-the-counter remedies and a dietary supplement, all designed to improve the quality of daily life for a target group that is attentive to well-being, with minor discomforts. The common denominator of the three graphic designs? The medical approach, the goal to provide clarity regarding the treatment’s benefit, and the organs involved, while emphasising the target audience in related communication.

Refluzero is a product designed for the treatment of heartburn and gastroesophageal reflux. This is clearly communicated through on pack indications, and reassuring tones such as green and blue, evoking a feeling of relief. To represent the protection offered to the stomach and oesophagus, we have introduced a stylised visualisation of these organs within a shield symbol, again in shades of blue.

Estendia is a supplement that helps preserve the well-being of the nervous system during the third age. We developed both the naming and the packaging design for this product. Our research involved checking the novelty of the long list of names proposed against an increasingly complex and crowded field, and finding innovative design solutions to describe a functional medical product, whilst still fitting into the context of the more reassuring, everyday context of supplements. In the end, the choice was made for a minimalist, conceptual proposal in which neural connections are represented in a stylised manner. The choice of colour relates to the wellness sector, as well as technology, and communicates authority. The violet in a delicate shade of lilac represents wisdom and knowledge, two qualities that engage and emphasise the target audience.

Enantyum liquid is the new version of one of the most popular painkillers for its effectiveness and speed of action. In fact, Enantyum already exists in tablet form, which is why we were asked to develop a solution uniformly with the design of the line.
The challenge? To differentiate the two versions without losing affinity and recognisability. We succeeded in doing this by clearly modifying the visuals to emphasise the new liquid composition of the product, and by developing icons and a mode of representation that intuitively explain the novelty and the new way of taking it.
Find out more about Reverse’s approach to brand design and packaging design.

Composizione concettuale con coppia seduta sopra confezione Estendia e Graphic Design concettuale
Confezione Estendia su sfondo viola, con coppia al centro e simbologia concettuale sullo sfondo
Composizione con confezioni di Estendia, graphic design Reverse Innovation, su cubi e sfondo viola

A clear and serene medical approach.

Confezione Enantyum su sfondo azzurro con signora al centro e simbologia concettuale sullo sfondo
Composizione con confezioni di Enantyum, graphic design Reverse Innovation, su cubi e sfondo azzurro

Discover more.

To find out more about this project or others contact us and we will be happy to tell you more about it.