WE ARE BRUNN
WE ARE BRUNN
Bringing legendary brands and products such as Pan di Stelle, Baiocchi, Togo, Ringo and Gocciole into the world of ice-cream is a challenge in itself. Doing so while remaining consistent with the original brands, without disappointing the hard core of loyal consumers, is part of this challenge and we have been especially careful in creating the packaging for these new products.
When you are dealing with real lovemarks, the work is led by the need for precision, accuracy, consistency and compliance with the guidelines dictated by the brand. This is why, in tackling this pack design project, we focused on a careful and conservative approach, aimed at bringing back to the world of ice-creams, which has different codes and rules from the world of biscuits, the same values found in the original context.
The result is a line of packaging that transfers all the deliciousness of the original products to the refrigerated counter, while highlighting the uniqueness and indulgence of the new ice-cream versions. A great deal of space is given to the ice-cream and the brand, faithfully reproduced through the traditional codes of communication of each, but without neglecting the ingredients which, in line with the biscuits they are inspired by, are handled with great care and attention to quality.
Discover our case histories in the world of ice-cream, and our expertise that never stops growing, project after project.
