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Pattern su background nero composto da scatole dei gelati Barilla Unilever. Design di Reverse Innovation

New Barilla ice-creams. All the deliciousness of the most beloved biscuits finally in ice-cream version.

They are among the most loved biscuits ever, the ones most appreciated by consumers of all ages among Barilla’s specialties. But there’s more: from today, Pan di Stelle, Togo, Ringo, Baiocchi and Gocciole are also fantastic ice-creams, born from the exclusive collaboration with Unilever. A unique and delicious collection, which we are happy to have contributed to creating through the packaging design of these new, eagerly awaited products.

Pattern su background nero composto da incarti dei gelati Barilla Unilever. Design di Reverse Innovation
Product shot animati dei gelati Barilla. Illustrazioni di Reverse Innovation

Bringing legendary brands and products such as Pan di Stelle, Baiocchi, Togo, Ringo and Gocciole into the world of ice-cream is a challenge in itself. Doing so while remaining consistent with the original brands, without disappointing the hard core of loyal consumers, is part of this challenge and we have been especially careful in creating the packaging for these new products.

When you are dealing with real lovemarks, the work is led by the need for precision, accuracy, consistency and compliance with the guidelines dictated by the brand. This is why, in tackling this pack design project, we focused on a careful and conservative approach, aimed at bringing back to the world of ice-creams, which has different codes and rules from the world of biscuits, the same values found in the original context.

The result is a line of packaging that transfers all the deliciousness of the original products to the refrigerated counter, while highlighting the uniqueness and indulgence of the new ice-cream versions. A great deal of space is given to the ice-cream and the brand, faithfully reproduced through the traditional codes of communication of each, but without neglecting the ingredients which, in line with the biscuits they are inspired by, are handled with great care and attention to quality.

Discover our case histories in the world of ice-cream, and our expertise that never stops growing, project after project.

Gelato Cono Pan di Stelle su fondo marrone marmorizzato
Composizione con confezione di Gelato Baiocchi con brocca di latte, nocciole e cioccolato
Composizione con confezione di Gelato Gocciole su fondo bianco marmo con praline e cacao
Composizione con confezione di Gelato Pan di Stelle su fondo marrone con latte e cacao
Composizione con confezione di Gelato Ringo Cacao con fave di cacao su fondo color cioccolato
Composizione con confezione di Gelato Ringo Vaniglia su fondo rosso
Composizione con incarto di Togo Gelato su fondo nero e pezzi di cioccolato. Graphic Design di Reverse Innovation

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