Pavesini transforms into indulgent ice cream in tub format, just like Ringo and Gocciole.

The range of Ringo and Gocciole ice creams expands with the new tub format, along with the innovative Tiramisu ice cream with Pavesini. Our collaboration with Algida and Barilla continues, bringing new and delightful creative challenges, all dedicated to indulgence.

Developing on-pack communication from scratch or updating a graphic design are both stimulating and exciting project types. These tasks drive us to explore ever more distinctive creative solutions, considering the brand’s legacy, its communication style, and its needs.

After handling the packaging design for the launch of Ringo, Gocciole, Togo, Baiocchi, and Pan di Stelle into the world of ice cream, Reverse took center stage in the new and exciting collaboration between Algida and Barilla.

For the first time, the famous Pavesini cookies enter the world of gelato, offering their unmistakable “light” flavor in an innovative format: a tempting tub with “The Only Tiramisu Gelato with Pavesini.” Inspired by past experiences, we developed a graphic project in line with the new design system introduced by the brand in 2023, enhancing the brand’s visual identity with a modern and distinctive aesthetic. We integrated these elements into our project, ensuring consistency and recognizability. At the same time, we introduced innovation with a sharp diagonal cut that separates the vibes, creating a dynamic and engaging effect that immerses the package’s visuals in the rich tones of chocolate and coffee, distinctive ingredients of tiramisu gelato, giving the product a strong appeal that immediately captures consumers’ attention.

Also in the new tub format, Gocciole and Ringo ice creams stand out for their captivating presence. Here, each brand’s logo is prominently featured to underline the distinctive strength of these brands within a graphic composition that celebrates both the ice creams themselves and the delicious details of the recipes. Completing the packaging design are images of the mini biscuits (the iconic R of the Ringo biscuit or the indulgent layer of Mini Gocciole) that enhance the exclusivity of these ice creams, creating a powerful visual impact that highlights the products’ recognizability and irresistible temptation.

All packages do not include print embellishments and are made of FSC-certified paper to align with current environmental respect philosophies.