An animated approach for the Zymerex Magnesio Lax TV commercial.

Creating a unique character for the campaign enhances likability and boosts recall of the new product and its benefits.

Zymerex is a line of dietary supplements and medical devices designed for stomach and intestinal wellness. Developed and produced in Italy by the Wilco Farma group, the range includes approximately fifteen products tailored to meet a variety of consumer needs in this health sector.

Reverse was tasked with creating the TV commercial for the launch of Zymerex Regola Magnesio Lax, a product with a unique formulation featuring magnesium and inulin, enriched with botanical extracts.

A comprehensive and meticulous project was carried out: from copywriting to visual concept development, animation, and post-production. To ensure instant consumer recognition, the campaign’s communication focuses on a charming mascot with human-like features.

The product’s benefits and ease of use are conveyed in a conversational and concise tone, making the informative content easy to remember.

Discover the case study of another TV commercial.